Discovery 1 | Selecting a Target Market
Discovery 1 of the Human Theory Explorer Series will take you through the importance of identifying and catering to your target market. As a small or medium business owner, your marketing efforts have to be laser-focused on the exact people you want purchasing from your business, otherwise you're just throwing your hard-earned cash into a bottomless pit!
This Discovery will teach you what a target market is, who is in your target market, and how to identify your market. We'll wrap up the Discovery with some homework that you can use to not only solidify your understanding but perform this Discovery exercise for your own business you'll have mastered Discovery 1 and will be ready to move on to the next Discovery.